I am your sponsor: When Star Wars took over Red Bull Racing

May the Fourth be with you, it’s Star Wars Day! So what better time to take a look back at one of, if not the most awesome sponsorship deal in F1 history, the day the Galactic Empire took over Red Bull Racing. This wasn’t your usual kind of sponsor deal, Lucas and his crew went all-out at Monaco in 2005.

From Darkside powered engines to Stormtrooper pitcrews, below shows when Star Wars took over Red Bull. When a new F1 sponsor comes to town we know what to expect, countless press-releases about how ‘the team are happy to welcome… blah blah blah!’. But this is Star Wars and this was going to be big.

With the latest, last or third (whatever) film “Revenge of the Sith” getting a preview for Monaco Grand Prix guests, Lucas secured a sponsorship deal with the newly formed Red Bull Racing team and to say this sponsorship deal was ‘over the top’ is an understatement.

The Livery

The RB1 had a makeover for the Monaco Grand Prix. The usual Red Bull livery was replaced with “Powered by the Dark Side” stickers, a picture of Darth Vader and flames that would be more suited to a hot-wheels car.

The Team

It wouldn’t be a sponsorship deal without a team photo, but this wasn’t your usual F1 sponsor. A fleet of Stormtroopers were there to escort team personnel around and protect the motorhome, which even had a facelift of it’s own.

The Pitcrew

Then we had quite possibly the most ingenious part, the pit crew. Yeah, you guessed it, the pitcrew were dressed as Stormtroopers, so obvious yet so good. But what about the front-jack man? Who else but Darth Vader. Oh, did I mention his lollipop sign was a lightsaber? Awesome!

Below is a video from when the team met George Lucas.

The team failed to get the podium Mr. Lucas wanted, in fact they didn’t even get any points.

 

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  • David Coulthard: What of McLaren? If McLaren have obtained a complete technical reading of this car, it is possible, however unlikely, they might find a weakness and exploit it.

    Darth Vader: The plans you refer to will soon be back in our hands.

    Adrian Newey: Any attempt made by McLaren against this model would be a useless gesture, no matter what technical data they have obtained. This car is now the ultimate power in the paddock! I suggest we use it!

    Darth Vader: Don’t be too proud of this technological terror you’ve constructed. The ability to score 15 pole-positions in a single season is insignificant next to the power of the Force.

    Adrian Newey: Don’t try to frighten us with your sorcerous ways, Lord Vader. Your sad devotion to that ancient Jedi religion has not helped you conjure up the stolen data tapes, or given you enough clairvoyance to find a replacement for Webber among the Toro Rosso drivers…

    [Vader forcechokes Newey]

    Darth Vader: I find your lack of faith disturbing.

    Christian Horner: Enough of this! Vader, release him!

    Darth Vader: As you wish.

  • Tommy

    HAHAHA Love it!

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