While the London Grand Prix may just be one bigger publicity stunt to cover Bernie’s back, McLaren sponsors Santander have created a CGI video with Lewis Hamilton and Jenson Button showing what one could be like. No way would the strict FIA safety regulations ever allow them to go through Marble Arch, they’d be more likely to …
Tag Archive: promotion
I am your sponsor: When Star Wars took over Red Bull Racing
May the Fourth be with you, it’s Star Wars Day! So what better time to take a look back at one of, if not the most awesome sponsorship deal in F1 history, the day the Galactic Empire took over Red Bull Racing. This wasn’t your usual kind of sponsor deal, Lucas and his crew went all-out …
Iceman: Lotus F1 Team give out Kimi Ice-cream with press release
The 2009 Malaysian Grand Prix will always be remember for one thing, Kimi Raikkonen going off to get a Magnum and a Coke during the red flag period. With Kimi returning to the circuit for the first time since the incident, Lotus F1 Team kindly gave out an Ice Cream to journalists along with their …
Top Ten: Formula One Show Runs
Michael Schumacher and Nico Rosberg tackled the Nordschleife in classic Mercedes cars in Germany but it’s not the first time we’ve seen drivers get behind the wheel to put on a good show for the fans. We’ve had cars drive on classic circuits and even ice and sand. Below are ten of the best F1 …



